How to Start Your Emails (aka, Stop Worrying About Your Email Intros)

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Are you stressed about your intros for emails?

For too many people, writing emails takes far too much time. Most of that time is spent re-reading your introduction and sign off, trying to decide if it is too formal, or informal, or boring, or not professional enough.

Fortunately, I’m here to help you write your emails (especially those intros!) in much less time.

If you’re looking for help with your email endings, you can jump over to my post about email sign-offs.

GIF of Tom Hanks from You've Got Mail beginning to type. It looks like the intros for his emails take no time at all to write.

Just like when you need to leave a voicemail, once you know the rules it becomes very simple.


The Best Professional Intros and Greetings for Emailing a Coworker

The rules are different for people you already know, versus people you haven’t met yet. In general, your colleagues will communicate informally for day-to-day needs.

6 Email Greetings to Use with Your Coworkers

Emailing coworkers should be the easiest thing you do all day – as long as the topic of the email isn’t something sensitive.

  • Hi [First Name],
  • Hey [First Name],
  • Good morning,
  • Hi there,
  • Hi everyone, (For sending an email to a group of coworkers)
  • [First Name],

When you send an email to a colleague, you can keep the same level of formality you use with that person over the phone or face to face. When in doubt, all you need to use is their first name and a comma.

3 Friendly Email Opening Lines to Use with Your Coworkers

The opening line to other colleagues you know could be different depending on many different factors. If you have a good working relationship or work in the same company, you might not need an opening line besides the reason you’re emailing them.

If you don’t know this industry professional very well, you can use a polite opener:

  • I hope you had a good weekend. (Appropriate on Mondays and Tuesdays)
  • I hope you’re having a good week. (Appropriate Tuesdays through Thursdays)
  • I hope you’ve had a good week. (Appropriate on Fridays)

Intros for Emails to a Stranger (“Cold” Emailing)

Thankfully, the rules don’t change too much if you’re emailing a stranger instead of a colleague. However, because you don’t know them… You can’t casually ask them about their dog or their weekend.

This means there are a few more things to watch out for.

So, if you’re emailing a stranger and hoping for a response, there are a few things NOT to do in your opening lines.

GIF of an email inbox slowly filling up. That's a lot of intros for emails in one inbox.

3 Things to Avoid in Your Cold Email Greetings to Strangers or Acquaintances

The business world is now okay with talking to other professionals on a first-name basis. But even if you prefer to stay on the formal side, the greetings listed below will cause recipients to ignore your entire email…

Because these greetings are what they expect to see on mass emails from robots, scams, or sales gimmicks.

Therefore, avoid these:

  • [First Name] [Last Name],
  • Mr/Mrs/Ms [Last Name],
  • To Whom It May Concern,

We already have so much junk mail to deal with, so it’s best to sound like a “real” person, not a robot. (I try to keep my own newsletter greetings quite friendly.)

Keep it simple with these options:

For most companies, a more relaxed greeting is perfect:

Hello [First Name],

For a few conservative industries — government organizations, law offices, or corporate finance — you can use the most traditional option:

Dear [First Name],

Even in more formal industries, I still recommend that you use the recipient’s first name.

If you don’t know the name of the person you’re trying to contact, it will be much more difficult to get a response. Thankfully, all hope isn’t lost if you have a good enough opening line.

You might be able to get away with addressing your email to the job title of the person you need to talk to.

The Best Opening Line of Your Email to Strangers or Acquaintances

Once the recipient has made it past the greeting, you need to have an opening line that will grab their attention. Remember that most professionals are overwhelmed with emails.

Talk About Them

Most people love talking about themselves — or receiving compliments! So open your email with details about the work they’ve done. If you make it specific, they will know you aren’t just sending the same copy-and-paste email to 50 other people:

  • I just saw your post on the Tina Teaches English blog about how English learners can use extensive reading to improve their writing skills.
  • Your work in the Social Media Tulsa group is great and gives me some ideas for my own projects.
  • I learned so much from the blog about email intros you posted last week.
  • I saw that you’re on the conference planning team for Social Media Tulsa.
  • Your business’s mission statement, “Their Statement Here,” is great.

These are opening lines that I have either used or received from someone else.


In Conclusion

We are humans with jobs — not corporate robots.

So let’s treat everyone like people. If you don’t expect the intros for emails that you receive to be robotically perfect every time… you don’t need to worry about the messages you send being perfect every time.

It will both reduce the time you spend on starting your emails AND help you connect with the person on the other end of the wifi signal.

Need help ending your emails? I’ve got another business communication post about that!


8 Steps for Interview Prep book held in a woman's hands wearing a fuzzy sweater.

If you’re interviewing for jobs as a non-native English speaker, check out my book 8 Steps for Interview Prep: How English Learners Can Answer “Tell Me About Yourself” and Other Questions.

Disclosure: All opinions expressed here are my own. This post may contain affiliate links that — at no additional cost to you — I may earn a small commission on if you click to purchase.

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